Last year, we asked whether Samsung was getting
serious about robotics. A year
later, we’re not any closer to answering the question. This year’s presser
played out roughly the same as last on the robotics front — all flash and little
productizing to show for it.
Samsung’s approach to robotics thus far appears to be the
model of many other big electronics
companies. It’s flirtation with a technology
that brings some sense of showmanship to the stage and booth. There’s no better
example than Bot Chef. I got a preview of the tech in Samsung’s booth this
week, pitched as “an extra set of hands in the kitchen.”
You can’t fault the technology for not being ready for
prime time, at this point, of course. That’s not really the point yet. The
question, however, is how serious Samsung is about bringing a pair of robot arms to kitchens across the
globe to sauté tofu and liberally apply Sriracha. I would love to say “very,”
and that the different demos were things the company was actively pursuing
delivering on these products.
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